Source One Serenity meets with Allen Hall Advertising

On Sunday, October 9, at River Forks Park, we of Source One Serenity along with some local veterans, had an amazing meeting with Allen Hall Advertising (AHA), a students-run advertising agency from the University of Oregon. In the coming months, they will be developing a marketing strategy for Source One Serenity. Thank you, AHA for helping us!

I enjoyed the interaction between the students and veterans that are finding their healing through fly-fishing. These veterans were inspired and eager to share the magic of fly-fishing. I was watching them, and I could see how content but energized they were. It seemed as if they had found their healing! I was joyful to see these happy guys and it feels to me like fly-fishing as a path to healing is working for them and will for other veterans also.

Near the end of the meeting, one of the students asked if fly-fishing has religious connections. The answers were: “The River is my Church”, another was: “Once I watched a beautiful and amazing sunset at the river, and I thought this is worth more to me to be here, at the river, than being in a stuffy room at a church.” Thanks everyone for attending, thank you all for your input and for providing a friendly, relaxing atmosphere while spending a day out of doors.

Elena Lininger

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